Ever Noticed How Video Transforms Internal Communication?
Ever noticed how an email about a new company initiative gets ignored, but a 60-second video from your CEO gets everyone talking? Internal videos have become essential communication tools, yet many organisations still shy away from creating them regularly. The truth is, internal videos work far more effectively than most people realise – especially when you approach them the right way.
What makes internal videos so powerful?
Unlike text-based communication, video engages multiple senses simultaneously. When your colleagues see and hear information, they’re more likely to understand and remember it. Video creates an emotional connection that’s nearly impossible to achieve through text alone.
Key Benefits of Internal Video Communication:
- Engages multiple senses simultaneously
- Creates emotional connections impossible through text
- Breaks through communication noise
- Stands out as different and engaging
- Maintains company culture across distances
- Bridges physical distances and departmental divides
Internal videos also break through the noise. The average employee receives dozens of emails daily, but a video message stands out as different and engaging. This is particularly important for remote and hybrid teams who miss the face-to-face interaction of office life.
Beyond communication efficiency, video helps maintain company culture. Seeing colleagues’ faces, expressions, and environments creates a sense of belonging that bridges physical distances and departmental divides.
Common challenges that hold internal videos back
Despite the clear benefits, many companies struggle to implement regular video communication. The most common obstacles include:
- Resource limitations – Many teams believe they need expensive equipment and dedicated staff
- Production quality concerns – The fear that “unprofessional” videos will reflect poorly on the organisation
- Time constraints – The misconception that video production always requires significant time investment
- Expertise gaps – Uncertainty about filming techniques, editing, and distribution
These challenges create a perception that internal video is too complex or costly to implement regularly. In reality, these barriers are far more manageable than most people think.
Why your employees are your best content creators
| Benefit | Why It Matters |
|---|---|
| Authenticity | When your actual team members appear on camera, viewers connect more deeply with both the messenger and the message. |
| Subject-matter expertise | Your employees understand the nuances of your business better than any outside production company ever could. |
| Relatability | People trust and listen to their colleagues. A message from a familiar face resonates more than the same content from an unknown professional presenter. |
How co-creation transforms internal communication
The co-creation model offers the perfect balance: your employees record the footage, and professional editors transform it into polished final videos. This approach delivers significant benefits:
- Time efficiency – Your team focuses only on the filming portion, which typically takes just a fraction of the total production time
- Cost effectiveness – You eliminate expensive filming crews while still maintaining professional quality
- Scalability – You can create more videos across more departments without proportionally increasing costs
- Quality assurance – Professional editors ensure consistent branding, pacing, and visual appeal
With co-creation, you get the best of both worlds: authentic, employee-generated content with the polish and professionalism that comes from expert editing.
5 types of internal videos with surprising impact
1. Executive Updates
Regular video messages from leadership build trust and transparency, especially during periods of change
2. Employee Spotlights
Short videos highlighting team members’ work and achievements foster recognition and cross-departmental understanding
3. Training Modules
Bite-sized video lessons improve knowledge retention compared to text-only instructions
4. Change Management
Videos explaining new processes or systems reduce resistance and improve adoption rates
5. Culture-Building Content
Team events, milestones, and celebrations captured on video strengthen company identity and shared values
These formats work because they combine information with human connection – something that’s increasingly important in today’s distributed workforce.
Getting started with internal video co-creation
| Step | Action Items |
|---|---|
| 1. Start with basic equipment | Modern smartphones with external microphones provide excellent quality for most internal videos |
| 2. Plan simple formats | Begin with straightforward concepts like talking-head updates or interview-style conversations |
| 3. Provide filming guidelines | Simple instructions about lighting, background, and framing help employees capture better raw footage |
| 4. Establish a submission process | Create a clear pathway for employees to share their footage with your editing team |
| 5. Focus on consistent delivery | Start with a manageable cadence (like monthly) rather than trying to do too much too soon |
Remember that your first videos don’t need to be perfect. What matters most is getting started and refining your approach over time.
The Bottom Line
Internal video has transformed how organizations communicate, and the co-creation model makes it accessible to companies of all sizes. By combining your employees’ authentic perspectives with professional editing expertise, you can create impactful videos that genuinely connect with your team.
Ready to transform your internal communications? Our corporate video production services help you implement the benefits of video co-creation efficiently and effectively. Get in touch, and we’ll show you just how simple it can be.
If you’re interested in learning more, contact our team today
