Corporate video production creates professional videos for business purposes that effectively communicate your message to specific audiences. Unlike consumer or entertainment videos, corporate videos focus on achieving business objectives like training employees, promoting products, or enhancing internal communication. When done right, video becomes a powerful tool that delivers your message clearly while maintaining professional standards that reflect your brand’s values.
What is corporate video production?
Corporate video production is the process of creating professional videos specifically designed to meet business objectives. These videos differ from entertainment or consumer content because they focus on communicating clear messages to targeted audiences while maintaining professional quality standards. Corporate videos serve strategic purposes – from training employees and sharing company news to marketing products and building brand awareness.
The key distinction of corporate video production is its purposeful approach. Every element, from scripting to editing, supports specific business goals rather than simply entertaining viewers. For businesses, video has become an essential communication tool because it engages audiences more effectively than text or static images alone.
Corporate videos require professional standards in audio quality, visual composition, and storytelling structure to properly represent your brand. Even when created through co-creation models (where employees record footage and professionals handle editing), maintaining these standards ensures your videos achieve their intended purpose.
What types of corporate videos can benefit your business?
Corporate videos come in many formats, each serving different business needs. The most valuable types include internal communications, training materials, marketing content, recruitment videos, event coverage, and executive messaging. Each format addresses specific objectives within your communication strategy.
Internal communications videos keep employees informed and engaged. These include monthly news updates, project announcements, and team introductions. They build company culture and ensure everyone stays aligned with organizational goals.
Training videos provide consistent instruction for employees, explaining processes, safety procedures, and skills development. Marketing videos help promote products, services, and brand values to external audiences. Recruitment videos showcase your company culture to attract talent.
Event videos document important company moments, while executive messages deliver important updates directly from leadership. The right mix of these formats creates a comprehensive video strategy that supports multiple business objectives simultaneously.
How does the corporate video production process work?
The corporate video production process typically follows three main stages: pre-production planning, filming, and post-production editing. However, the approach varies depending on whether you choose traditional production or a co-creation model.
In traditional production, a full video team handles everything from concept to delivery. The process begins with planning (scripting, storyboarding, scheduling), continues with filming (using professional crews and equipment), and concludes with editing (assembly, color correction, sound design).
The co-creation model offers a more flexible alternative. In this approach, you handle the filming while professional editors manage post-production. This works by:
- Planning your video content with expert guidance
- Recording footage yourself using smartphones or basic cameras
- Uploading your raw footage to a platform like Cobie
- Professional editors transforming your footage into polished videos
- Receiving the finished product, often within days
Co-creation significantly reduces production time and costs while maintaining professional quality through expert editing. This model works particularly well for regular content needs like internal updates or social media videos.
What equipment do you need for professional corporate videos?
The equipment needed for professional corporate videos depends on your approach, but good audio quality is always essential. For co-creation models where you film yourself, even smartphone cameras can produce excellent results when paired with proper audio equipment.
Basic equipment requirements include:
- A good camera (smartphone or dedicated video camera)
- External microphone for clear audio
- Simple lighting setup (even affordable LED panels help significantly)
- Tripod or stabilizer for steady shots
- Optional: teleprompter app or device for scripted content
Audio quality matters more than video quality in most corporate contexts. Viewers will tolerate average visuals but will quickly disengage from poor audio. If using smartphones, invest in a clip-on microphone or small shotgun mic to capture clear sound.
For traditional productions, professional-grade cameras, lighting kits, and sound equipment become necessary. However, the co-creation model allows you to start with minimal equipment and still achieve professional results through quality editing.
Why is co-creation changing corporate video production?
Co-creation is revolutionizing corporate video production by making professional videos more accessible, authentic, and cost-effective. This approach, where you handle filming while professional editors manage post-production, addresses many traditional barriers to video production.
The benefits of co-creation include:
- Significantly lower costs by eliminating expensive camera crews
- Faster turnaround times, often delivering finished videos within days
- More authentic content created by people who understand your business
- Greater scalability for producing regular video content
- Building internal video expertise within your organization
Co-creation leverages your team’s knowledge of your business while outsourcing the technical aspects of editing to specialists. This combination produces videos that are both authentic in content and professional in presentation.
The approach also enables more frequent video creation, allowing businesses to maintain consistent communication through video without overwhelming their budgets or internal resources.
How do you maintain consistent branding in corporate videos?
Maintaining consistent branding across corporate videos requires standardized visual elements and messaging. The most effective approach is creating a Video Branding Toolkit that guides all video production, whether done internally or with external partners.
A comprehensive Video Branding Toolkit includes:
- Standardized intros and outros with your logo animation
- Consistent lower thirds and name tags for speakers
- Brand-appropriate title screens and transitions
- Color grading presets that match your brand colors
- Approved font styles and text animations
- Guidelines for music selection and audio treatment
This toolkit ensures that all videos maintain visual coherence regardless of who filmed them or when they were created. Professional editors can apply these elements consistently during post-production, even when working with footage from different sources.
Regular review and updates to your branding toolkit keep your videos looking fresh while maintaining brand recognition. This systematic approach to video branding eliminates the common problem of inconsistent presentation across different departments or over time.
With the right combination of clear branding guidelines and professional editing support, your corporate videos will maintain consistent quality while effectively communicating your message to audiences.
