Co-creation for Internal Company Videos
Co-creation is highly suitable for internal company videos as it combines the authentic insider perspective of employees with professional editing quality. This approach allows team members to capture footage in their natural work environment while professional editors transform this raw material into polished, brand-consistent videos. The result is authentic, cost-effective internal content that maintains professional standards. Co-creation also scales efficiently, making it possible to produce more internal videos without overwhelming your communication team or budget.
What is co-creation for internal company videos?
Co-creation for internal company videos is a collaborative production method where employees handle the filming while professional editors take care of post-production. This approach combines the authentic insider perspective of your team with professional editing expertise.
With co-creation, your team members capture footage using smartphones or simple cameras, then send the raw material to professional editors who transform it into polished, branded content. This method strikes an ideal balance between authenticity and quality.
Benefits of Video Co-creation for Internal Communications
| Benefit | Description |
|---|---|
| Authenticity | Captures genuine workplace dynamics and expert knowledge that external film crews might miss |
| Cost Reduction | Significantly reduces expenses by eliminating the need for expensive camera crews |
| Faster Turnaround | Enables quicker video production since filming can happen wherever and whenever it’s convenient |
| Relatability | Creates more relatable content for internal audiences |
What types of internal videos work best with co-creation?
Internal co-creation thrives with regular, content-focused video formats where authenticity matters more than cinematic perfection. The most effective types include:
- Internal news shows – Regular updates on company developments, achievements, and announcements
- Executive messages – Leadership communications about strategy, vision, or organizational changes
- Department updates – Teams sharing their projects, challenges, and successes
- Training and instructional videos – Knowledge-sharing and skills development content
- Onboarding materials – Welcome videos and basic training for new employees
- Safety messages – Important updates about workplace safety protocols
- Employee spotlights – Featuring team members and their contributions
- Change management communications – Videos explaining organizational transitions
These formats benefit from co-creation because they rely more on authentic content and clear messaging than on sophisticated production values. Having your own employees create these videos also adds credibility and relatability that professional crews often can’t match.
How does co-creation improve internal communication efficiency?
Co-creation dramatically improves internal communication efficiency by removing common production bottlenecks while maintaining quality. This approach creates a scalable video ecosystem within your organization.
How Co-creation Eliminates Traditional Video Production Challenges
- No scheduling bottlenecks – Employees film when it’s convenient for them
- Immediate response capability – Capture important moments without waiting for a production team
- Efficient division of labor – Employees focus on content while professionals handle editing
- Rapid turnaround – Urgent communications can be created and distributed within days
The time-saving benefits are substantial. Filming can happen at convenient moments throughout the workday, while professional editors handle the time-consuming post-production work. This division of labor means your team members only need to focus on capturing good content, not learning complex editing software.
Co-creation also makes video production more responsive to urgent internal needs. Need to communicate an important safety update? Your team can film it immediately and have a professional version ready within a day, rather than waiting weeks for a traditional production schedule.
What equipment do employees need for internal video co-creation?
Employees need surprisingly minimal equipment to create effective internal videos through co-creation.
Essential Equipment
| Item | Importance | Notes |
|---|---|---|
| Smartphone with good camera | Essential | Latest models capture high-quality footage sufficient for most internal needs |
| External microphone | Highly Recommended | More important than video quality; critical for clear communication |
| Smartphone tripod | Optional | Provides stability for professional-looking shots |
| Basic lighting | Optional | Even a desk lamp can improve visibility and professionalism |
| Teleprompter app | Optional | Helpful for scripted communications |
Remember that equipment needs should match your video’s purpose. For quick updates, a handheld smartphone works fine. For more formal executive communications, taking time to set up proper lighting and a stable shot will improve results.
How can companies implement a co-creation video strategy?
Implementing a successful co-creation video strategy requires a thoughtful approach that builds capability within your organization. Start with these practical steps:
- Train key employees in basic filming techniques. Even a short workshop covering fundamentals like framing, lighting, and audio can dramatically improve raw footage quality. Focus this training on practical skills rather than technical complexity.
- Establish clear video formats and templates for different internal communication needs. Create simple guidelines for each type of video your organization regularly produces.
- Set up a straightforward process for footage submission and feedback. A dedicated platform where employees can upload raw footage and provide context is essential for smooth operations.
- Start with pilot projects to build confidence. Begin with a small, motivated team who can become internal champions for the co-creation approach.
- Create a content calendar to maintain momentum. Planning regular video content helps establish co-creation as a standard practice rather than a one-off experiment.
- Provide ongoing support and feedback to improve quality over time. Regular review sessions help team members improve their filming skills gradually.
The most successful implementations typically pair these steps with professional guidance at the beginning of the journey.
Key takeaways: Making co-creation work for your internal videos
Co-creation Success Factors
- Balance authenticity and quality – Understand which elements require professional quality and which benefit from authenticity
- Build organizational capability – Focus on developing an internal culture that embraces video communication
- Start with clear objectives – Know what you want to achieve with each video to determine the appropriate approach
- Embrace collaboration – Remember that co-creation combines employee involvement with professional editing to meet brand standards
By combining employee involvement with professional editing, co-creation offers the best of both worlds: authentic internal content with the polish and consistency your organization needs.
If you’re interested in learning more, contact our team today
