Ever noticed how quickly internal emails get buried in overflowing inboxes? Or how your carefully crafted company newsletter sits unread by most employees? If you’re responsible for internal communications, this probably sounds painfully familiar. The truth is, traditional internal comms often fade into the background noise of a busy workday.
But it doesn’t have to be this way. With the right approach, your internal communications can cut through the clutter and actually engage your employees. Let’s explore how video co-creation can transform your corporate communications from ignored to indispensable.
Why do most internal communications fail?
Before we dive into solutions, let’s understand what’s going wrong. Most internal communications fail for several predictable reasons:
Information overload – Your important update is competing for attention in an already crowded space.
Format fatigue – Another text-heavy email or intranet post simply blends in with everything else.
Lack of authenticity – Corporate communications often feel scripted and impersonal, making them easy to dismiss.
Poor timing – Even great content fails when it arrives at a time when people are too busy to engage with it.
These challenges create a perfect storm where even critical information gets overlooked, creating communication gaps that affect productivity, employee engagement and company culture.
Video: the attention-grabbing internal comms tool
Video has become the undisputed champion of communication for good reason. Visual information is processed more efficiently than text, making video an effective way to deliver information quickly.
For internal communications, video offers distinct advantages:
- It captures attention in a way text simply cannot
- It creates emotional connections through facial expressions, tone of voice, and body language
- Complex information becomes digestible when presented visually
- It accommodates different learning styles
Most importantly, video feels more personal. Seeing a colleague or leader speak directly to camera creates a sense of connection that’s impossible to replicate in an email or document.
Co-creation: authentic messages from real people
Here’s where our approach to corporate video production services really shines. Co-creation combines the authenticity of employee-recorded content with the polish of professional video editing.
The Co-Creation Process:
1. Your own people (leaders, team members, subject matter experts) record themselves delivering the message
2. We handle the editing, adding graphics, animations, and professional touches
3. The result is authentic communication that maintains professional quality
This approach works because viewers trust messages from real colleagues more than polished but impersonal corporate communications.
Traditional vs. Video Co-Creation: What’s the Difference?
Video co-creation offers higher engagement rates than traditional internal communications. Messages delivered through video are better retained by viewers. The production costs for co-created videos are typically lower than traditional professional video production. Most importantly, co-created content feels genuine and relatable rather than corporate and scripted.
5 types of internal videos employees watch
Not all internal videos are created equal. These five formats consistently perform well for internal audiences:
1. Executive Updates
Leadership messages that share vision, strategy or company performance
2. Employee Spotlights
Celebrating team members, showcasing different roles, or highlighting achievements
3. Process Explanations
Visual how-tos that simplify complex procedures or systems
4. Company Milestones
Celebrating achievements, anniversaries, or project completions
5. Change Management
Explaining organizational changes, new initiatives or strategic shifts
What makes these formats effective is their relevance to employees’ daily work and their ability to answer the “what’s in it for me?” question that all internal audiences ask.
Making video creation simple for everyone
Implementing video co-creation doesn’t require turning your employees into filmmakers. We’ve designed a process that makes creating internal videos straightforward for anyone:
The Simplicity Framework:
- Training: Basic sessions that teach simple filming techniques using existing smartphones
- Equipment: Easy-to-use tools like Eddie’s Gadget Pack that ensures good audio and stable footage
- Guidance: Clear briefing templates to help structure messages effectively
- Technology: Simple uploading systems to share footage with our editors
- Efficiency: Fast turnaround times to keep communications timely
The goal is to remove barriers to video creation so that making a quick update becomes as easy as sending an email—but with far greater impact.
Measuring what works in internal comms
How do you know if your internal videos are actually working? A simple measurement framework helps track effectiveness:
Viewership metrics – Tracking completion rates and repeat viewing shows actual engagement beyond just clicks.
Employee feedback – Direct responses and comments provide insights on message clarity.
Knowledge checks – Brief follow-up questions can test retention of key information.
Action tracking – Monitoring desired behaviors helps measure if communication led to intended outcomes.
These insights create a feedback loop that helps you continuously improve your internal communications strategy.
Transform Your Internal Communications Today
Looking to revitalize your internal communications? We help organizations implement sustainable video co-creation processes that transform how teams share information. From training your teams to handling the editing process, we make it easy to create internal videos that actually get watched.
When your people film and we edit, your internal communications don’t just get seen—they get remembered.
If you’re interested in learning more, contact our team today
