Understanding video’s growing role in internal communications
Over the past few years, we’ve witnessed a significant shift in how companies communicate internally. What was once dominated by emails, newsletters, and intranet posts has evolved to embrace video as the centerpiece of strategic internal communications.
This transformation isn’t simply about following trends—it reflects a deeper understanding of how information is processed and retained in today’s digital workplace. With remote and hybrid work becoming standard practice, video bridges the gap between teams and leadership in ways text-based communications cannot.
Why is video more effective than text for internal messages?
Video outperforms text for internal communications because it engages multiple senses simultaneously, dramatically improving comprehension and retention. When watching a video, viewers process visual information, verbal content, and emotional cues at once, creating a more complete understanding of the message.
Video offers several distinct advantages over text-based communication:
- Enhanced efficiency – Ideal for quick, effective communication in busy work environments
- Non-verbal context – Adds body language, tone of voice, and facial expressions
- Reduced misunderstandings – Visual and audio cues help ensure your message is received as intended
- Authenticity – Creates transparency that builds trust, especially when featuring leadership
How does video improve employee engagement with internal messages?
Video enhances employee engagement in multiple ways. It creates more personal, accessible connections between leadership and staff. It makes complex information more digestible, increasing understanding across the organization. Video also effectively reaches different learning styles simultaneously and offers interactive potential through clickable elements, chapter markers, and accompanying resources.
What types of internal messages work best as videos?
Certain types of internal communications particularly benefit from the video format. Leadership announcements top this list—when executives speak directly to employees, their message carries more weight and builds stronger connections than a text-based memo.
Change management communications are also ideal for video. When explaining organisational changes, restructuring, or new directions, video helps convey both information and emotional context, making the change more understandable and acceptable.
Other types of internal messages that excel in video format include:
- Onboarding and training materials
- Company culture initiatives and values reinforcement
- Complex policy explanations
- Crisis communications
- Employee recognition and celebrations
- Cross-departmental updates and collaborations
The unifying factor is that these messages all benefit from the added dimensions of visual demonstration, emotional connection, and personal delivery that video provides.
How can companies produce professional internal videos without a media team?
The co-creation approach offers an accessible solution for companies wanting professional internal videos without a dedicated media team. With this method, your employees record the raw footage, and we handle the professional editing and post-production work.
The Co-Creation Process:
- Record – Employees capture footage using smartphones or basic cameras
- Upload – Raw footage is submitted to our platform
- Edit – Our professionals transform it into polished content
- Deliver – A professional final product is returned quickly
This collaborative production model combines your team’s insider knowledge with our video expertise. You understand your company culture, internal language, and specific messaging needs, while we provide the technical skills to transform basic recordings into polished, professional videos.
This approach offers several benefits of our corporate video production services:
- Cost-effectiveness compared to traditional video production
- Faster turnaround times for urgent internal communications
- Authentic content featuring real team members
- Scalability to produce more videos across your organisation
- Professional results without requiring extensive training
Key takeaways: Making the most of video for your internal communications
1. Focus on Authenticity
Create authentic, purpose-driven content that speaks directly to your employees’ needs and interests.
2. Define Clear Goals
Start with a clear communication goal for each video, whether it’s informing, inspiring, educating, or connecting.
3. Keep It Concise
Aim for concise videos for internal communications to ensure high completion rates and better retention.
4. Involve Employees
Embrace co-creation by involving team members in the process for deeper connection with the message.
By leveraging video’s unique ability to combine information with emotion and personal connection, you can transform your internal communications from mere information sharing to meaningful engagement that drives understanding and action throughout your organisation.
If you’re interested in learning more, contact our team today.
