Why are video updates becoming essential for large organizations?

Video updates are significantly more inclusive for large organizations compared to traditional text-based communications. They break down information silos by providing a consistent message to all employees regardless of location, department, or position. Video provides a multi-sensory experience that accommodates different learning styles and comprehension needs. With features like subtitles, transcripts, and visual demonstrations, videos can reach employees with diverse abilities, language skills, and communication preferences. This makes video a powerful tool for creating a more unified and accessible information environment across complex organizational structures.

Video updates are becoming essential for large organizations because they solve critical communication challenges that text alone cannot address. In sprawling organizations with multiple locations, departments, and hierarchical layers, maintaining consistent messaging is extremely difficult.

The visual and auditory nature of video also helps communicate complex ideas more effectively. Concepts that might take pages of text to explain can be demonstrated in seconds through video. This is particularly valuable when explaining processes, introducing changes, or sharing company culture.

Additionally, video updates help bridge physical distances in organizations with remote or distributed teams. They create a shared experience that helps maintain organizational cohesion despite geographical separation. This human element of video is increasingly valuable as workforces become more dispersed.

How do video updates improve inclusivity in large organizations?

Video updates improve inclusivity by accommodating diverse learning styles, abilities, and preferences that exist within any large organization. Different people absorb information in different ways, and video caters to this diversity better than any other medium.

• Visual learners: Clear imagery helps concepts stick
• Auditory learners: Spoken component delivers information effectively
• Reading preferences: Captions provide written reinforcement
• Language barriers: Visual demonstrations transcend language limitations
• Accessibility needs: Captions for hearing impairments, detailed visuals for reading difficulties
• Representation: Seeing diverse colleagues reinforces belonging and inclusion

Language barriers, which are common in multinational organizations, become less problematic with video. Visual demonstrations transcend language, while subtitles in multiple languages can ensure everyone understands the verbal content. This is vastly more inclusive than text communications, which are often only provided in the organization’s primary language.

Videos also help employees with different abilities access information. Captions help those with hearing impairments, while detailed visual elements assist those with reading difficulties. This accessibility is not just inclusive—it’s often legally required in many contexts.

The representation aspect of video further enhances inclusivity. When employees see colleagues from diverse backgrounds represented in company videos, it reinforces a culture of belonging and representation.

What makes co-created videos more authentic and relatable?

Co-created videos—where employees record the content and professional editors handle post-production—are significantly more authentic and relatable than traditional corporate productions. This approach strikes the perfect balance between professional quality and genuine communication.

When employees see their actual colleagues rather than actors or external presenters, there’s an immediate sense of trust and connection. These familiar faces bring credibility to the message being delivered because they understand the organization’s culture, challenges, and context.

This approach also captures the real language of the organization. Rather than scripted corporate speak, these videos feature authentic communication styles that resonate with internal audiences. This authenticity is particularly valuable for complex organizations where building trust across departments is challenging.

Co-created videos generate higher engagement because they feel less like corporate propaganda and more like peer-to-peer communication. The professional editing ensures the message is clear and well-presented, while the employee-created content maintains authenticity.

How can organizations implement accessible video updates?

Implementing accessible video updates requires thoughtful planning and adherence to best practices that ensure content reaches all employees regardless of their abilities or circumstances.

Consider the viewing environment as well. Videos should be playable across different devices and bandwidths, accommodating employees with limited internet access or those using various devices. Offering downloadable options for offline viewing can further improve accessibility.

Accessibility features can be implemented efficiently through corporate video production services, ensuring that video updates reach every employee regardless of their specific needs.

What are the key components of an effective video update strategy?

An effective video update strategy combines consistent production, thoughtful content planning, and strategic distribution to maximize engagement and impact across the organization.

• Consistency: Establish regular frequency, format, and branding to create reliable communication habits
• Content Planning: Balance variety with clear purpose in every video
• Length Optimization: Keep most internal updates to 2-5 minutes; break complex topics into segments
• Multi-Channel Distribution: Make videos accessible through intranet, email, messaging, and digital signage
• Measurement: Track views, completion rates, comments, and comprehension
• Sustainable Production: Implement co-creation to maintain quality while scaling output

Distribution strategy is equally important. Videos should be easily accessible through multiple channels—intranet, email, messaging platforms, digital signage—to reach employees wherever they are. Consider when different teams are most likely to engage with content.

Measurement provides crucial feedback for refinement. Basic metrics like views and completion rates offer insight, while comments and follow-up surveys can provide deeper understanding of comprehension and impact.

The benefits of video co-creation become particularly apparent in ongoing video strategies, as this approach makes consistent production more sustainable while maintaining quality and authenticity.

What should organizations consider when getting started with video updates?

When getting started with video updates, organizations should focus on building a sustainable foundation rather than aiming for perfection immediately. Begin with clear objectives for what you want your video program to achieve.

Content should always take priority over production value, especially at the beginning. A simple video that delivers valuable information will outperform a visually stunning but empty production. Focus on what matters to your audience.

Consider training key team members in basic video skills while partnering with professionals for editing and post-production. This co-creation approach allows you to scale more efficiently while maintaining quality.

Establish basic guidelines for branding, messaging, and accessibility to ensure consistency without creating overly restrictive rules that might discourage participation.

The co-creation model is an effective approach for implementing successful video update programs, where technical aspects are handled by professionals while you focus on the content that matters to your teams.

If you’re interested in learning more, contact our team today