The Power of Authentic Corporate Videos Through Co-Creation
In our current corporate landscape, video isn’t just an option—it’s essential for building genuine connections with your audience. But not all corporate videos are created equal. The ones that truly resonate don’t look like polished advertisements; they showcase authentic stories from within your organization. At Eddie, we’ve pioneered the co-creation approach where you capture the footage and we transform it into professional videos that build belief in your brand.
| The Co-Creation Approach | The Benefit |
|---|---|
| You capture | Authentic insider perspectives with natural delivery |
| We transform | Professional editing that maintains authenticity |
| Result | Videos that build genuine belief in your brand |
This collaboration combines your insider knowledge with our editing expertise, creating videos that feel genuine while maintaining professional quality. Let’s explore how this approach can transform your corporate messaging and strengthen the belief in your brand.
Why authentic videos build stronger brand belief
When your audience watches a corporate video, they can instantly tell if it’s authentic or overly scripted. Videos featuring real members of your organization speaking naturally about your company create an immediate trust connection that professional actors simply cannot match. Your team members bring genuine passion and insider knowledge that resonates with viewers on a deeper level.
Authenticity has become the currency of brand trust. When your staff shares their genuine expertise, viewers perceive your messaging as more believable and relatable. This authenticity translates directly into stronger brand belief because your audience can see real people behind your corporate identity.
- Genuine expertise – Team members speak with natural authority about products and services
- Authentic stories – Real content creates emotional connections with viewers
- Internal knowledge – Team members understand your company culture and values
- Believable messaging – Natural delivery resonates more than polished scripts
Furthermore, your team possesses unique internal knowledge that allows them to speak about your products, services, and company culture with genuine understanding. This translates to more believable messaging that connects with your audience in ways that traditional corporate videos often fail to achieve.
Common challenges with corporate video production
Traditional corporate video production comes with several obstacles that can limit your video output and impact.
| Challenge | Impact |
|---|---|
| Budget constraints | Professional film crews and equipment rental quickly become cost-prohibitive |
| Scheduling difficulties | Coordinating external crews requires extensive planning, often weeks in advance |
| Brand inconsistency | Working with different production companies can dilute your brand identity |
| Authenticity vs. professionalism | Finding the right balance between polished content and genuine delivery |
Perhaps most challenging is finding the right balance between professionalism and authenticity. Overly polished videos can feel corporate and impersonal, while amateur production can undermine your credibility. The co-creation model offers a powerful solution to these challenges, providing the perfect middle ground.
How does co-creation improve corporate messaging?
Co-creation transforms corporate video production by combining your team’s insider perspective with our professional editing expertise. This collaborative approach offers multiple advantages that traditional production methods simply cannot match.
- Authentic insider perspective – Your team brings unmatched knowledge and natural delivery
- Accelerated production – Film whenever opportunity strikes rather than scheduling weeks in advance
- Cost efficiency – Eliminate expensive film crew costs while maintaining professional quality
- Scalability – Enable widespread video adoption throughout your organization
- Agile response – Create timely content that responds to market changes quickly
When your team creates the footage, they bring unmatched insider knowledge and authenticity. They understand your company’s values, speak your industry language naturally, and can access locations with ease. This insider perspective creates more compelling and believable content.
The co-creation model dramatically accelerates production timelines. Rather than scheduling external crews weeks in advance, you can film whenever opportunity strikes and send us the footage for quick turnaround. This agility allows you to respond to market changes and internal developments promptly.
Cost efficiency is another significant benefit. By eliminating professional film crew expenses, you can redirect your budget toward creating more videos or enhancing other aspects of your marketing strategy. This approach also scales beautifully across departments and initiatives, enabling widespread video adoption throughout your organisation.
5 types of belief-building corporate videos
Certain video formats excel at building authentic brand belief. Here are five powerful options that work exceptionally well with the co-creation model:
- Team insights – Capture authentic reflections about projects or why your organization matters. Encourage natural, conversational delivery rather than scripted responses.
- Behind-the-scenes processes – Show how your products are made or services are delivered. These transparent glimpses into your operations build credibility and demonstrate your expertise.
- Value demonstrations – Document real examples of your company values in action. These stories bring abstract concepts to life and show your commitment to your stated principles.
- Solution showcases – Present how your offerings solve problems. Authentic demonstrations carry far more weight than marketing claims.
- Company culture videos – Showcase team events, workspace tours, or day-in-the-life content that gives viewers an authentic feel for your organisation’s personality and working environment.
For each format, encourage natural speaking and avoid over-rehearsing. Authentic delivery, even with minor imperfections, creates more believable content than perfect but stilted performances.
From raw footage to professional story
Once you’ve captured your footage, our editing process transforms it into a polished, professional video that maintains its authentic essence. Our editors are specially trained to work with internally-filmed content, enhancing its quality while preserving its genuine character.
Our Editing Process:
- Content Review – Thorough examination of your footage to identify strongest moments
- Narrative Structure – Crafting a cohesive story that engages viewers
- Technical Enhancement – Audio cleanup, visual quality improvement, and color correction
- Brand Application – Adding your branded elements (intros, outros, lower thirds)
- Stakeholder Collaboration – Working with your team to ensure approval while maintaining engagement
The result is a professional corporate video that combines the authenticity of internally-created content with the polished look of professional production—the perfect formula for building genuine belief in your brand.
Building authentic brand belief
Building brand belief doesn’t require enormous budgets or Hollywood production values. It requires authentic stories from real people who understand and believe in your organisation. Through our co-creation approach, we help you capture and share these stories in a professional, engaging way that resonates with your audience and strengthens their belief in your brand. Start your co-creation journey with us today and discover how simple creating powerful corporate videos can be.
If you’re interested in learning more, contact our team today
