Video Co-creation in Corporate Communication

Video co-creation in corporate communication is a collaborative approach where employees record their own footage while professional editors handle the post-production work. This innovative method allows companies to produce high-quality, authentic videos without the expense of a full production crew. This model increases video output while maintaining professional quality and reducing costs.

What is video co-creation in corporate communication?

Video co-creation in corporate communication is a production model where your employees capture the footage while professional editors handle the post-production. Unlike traditional video production that requires hiring complete film crews, co-creation leverages the knowledge and authenticity of your team members while outsourcing the specialized editing work to experts.

This approach represents a significant shift from both traditional production methods and DIY video tools. With co-creation, your employees—regardless of their position or video experience—can record content using smartphones or basic cameras. Then, professional editors transform that raw footage into polished, branded videos that meet corporate standards.

The co-creation process typically begins with training your team on basic filming and scripting techniques. Once trained, they can capture authentic moments within your organization while editors ensure the final product looks professional through expert editing, sound design, color correction, and branding application.

How does video co-creation benefit corporate communication?

Video co-creation offers numerous benefits for corporate communication, making it an increasingly popular choice for businesses looking to expand their video strategy. The most significant advantages include:

• Cost-effectiveness: Eliminates the need for expensive camera crews and production teams for every video project
• Authenticity: Videos created by your own team members naturally capture your company culture and internal knowledge
• Scalability: Makes scaling your video production financially feasible
• Faster production times: Enables quicker turnaround as filming can happen simultaneously across different locations
• Internal expertise development: Builds valuable video skills within your organization over time

From a cost perspective, co-creation eliminates the need for expensive camera crews and production teams for every video project. Since your employees handle the filming, you’re only paying for the editing expertise—dramatically reducing your per-video cost.

The authenticity factor is equally valuable. Videos created by your own team members naturally capture your company culture and internal knowledge that external producers might miss. This insider perspective results in more genuine content that resonates with both internal and external audiences.

Production speed is another major benefit. The co-creation model enables much faster turnaround times since filming can happen simultaneously across different locations without scheduling external crews. Combined with efficient editing workflow, this means you can respond quickly to communication needs rather than planning weeks in advance.

Additionally, this approach builds valuable video expertise within your organization over time, creating a sustainable model for ongoing content creation.

What types of corporate videos work best with co-creation?

Co-creation works particularly well for regular, content-driven corporate videos where authenticity matters more than cinematic production values. Several formats are especially suited to this approach:

• Internal communications: Monthly news updates, leadership messages, team announcements, and change management communications
• Training and instructional videos: Subject matter experts recording demonstrations or explaining processes with valuable domain knowledge
• Employee testimonials and culture videos: Authentic conversations and real workplace settings that showcase your organization’s personality
• Event coverage and recaps: Multiple perspectives throughout an event compiled into compelling highlight videos
• Regular content series: Weekly updates or recurring features that benefit from cost-effectiveness and quick turnaround

How do you implement video co-creation in your organization?

Implementing video co-creation in your organization requires a thoughtful approach to equipment, training, processes, and partnerships. These steps are crucial to success:

1. Identify the right equipment – While smartphones can work, adding simple accessories like microphones, small tripods, and basic lighting dramatically improves quality. The appropriate gear should balance quality with usability for your team.
2. Provide proper training – Specialized training teaches your employees not just how to capture good footage, but also how to think about video strategically. This includes scriptwriting, basic filming techniques, and understanding which shots will edit together well.
3. Establish clear processes – You’ll need systems for planning video content, assigning recording responsibilities, and efficiently transferring footage to editing partners. Video ecosystem platforms can help manage this workflow, allowing for easy footage sharing and feedback.
4. Choose the right editing partner – Select partners who understand both technical editing and corporate communication needs. Look for editors who specialize in working with footage captured by non-professionals and can transform it into polished corporate videos while maintaining your brand standards.

Key takeaways: Making video co-creation work for your business

To make video co-creation successful for your business, focus on these essential elements:

By following these best practices, you can transform your corporate communication through video co-creation, harnessing the authenticity of employee-created content while maintaining professional quality through expert editing.

If you’re interested in learning more, contact our team today