What makes internal update videos effective?

Internal update videos are most effective when they combine authenticity with professional editing. The best formats include executive messages, short news-style updates, project milestone videos, and animated explainers. These videos should be concise, focus on a single clear message, and include a call to action. By leveraging co-creation—where employees record the content and professionals handle the editing—organizations can produce regular, high-quality internal updates without overwhelming their teams or budgets.

What makes internal update videos effective?

Internal update videos are effective when they combine authenticity with professional quality. Videos that connect with employees have four key elements:

• Genuine – Authenticity comes from having real team members deliver messages
• Clear – Use simple language, visual aids, and logical structure
• Relevant – Tailored to your audience’s concerns and interests
• Appropriately sized – Internal updates should be concise

Authenticity comes from having real team members deliver messages—not actors or overly scripted presentations. When colleagues speak naturally about company developments, it builds trust and creates a sense of community. This is why co-creation works well for internal communications—your team provides the authentic content, and professional editing transforms it into a polished final product.

Clarity is non-negotiable in internal videos. Use simple language, visual aids where helpful, and a logical structure. Break complex information into digestible chunks, with each video focusing on one main message.

Relevance means tailoring content to your audience’s concerns and interests. A video about IT changes should look different from one about company values. Finally, length matters—internal updates should be concise, with more complex topics extending only when necessary.

Which video formats work best for company-wide announcements?

For company-wide announcements, the most effective video formats serve different purposes within your internal communication strategy:

Format	Best Used For	Key Characteristics
Executive messages	Important announcements (restructuring, achievements, strategic shifts)	Direct leadership communication; authenticity over polish
News-style updates	Regular communication about developments	Consistent format with segments
Animated explainers	Simplifying complex information	Visual metaphors for abstract concepts; process explanations
Town hall recordings	Comprehensive meeting records	Edited highlights; allows those who missed meetings to catch up

How can you create engaging project update videos?

Creating engaging project update videos requires balancing information with storytelling. The most effective project updates follow a clear structure while incorporating visual evidence of progress.

1. Start with context – Brief recap of project goals and previous milestones
2. Focus on recent developments – Show rather than tell with footage of work in progress
3. Address challenges honestly – Explain obstacles and how they’re being overcome
4. Include diverse perspectives – Feature various team members, not just project leaders
5. Keep technical details relevant – Use simple graphics for complex information
6. End with next steps – Outline clear timelines and upcoming milestones

What types of videos help with change management?

Change management benefits from several video formats that address different aspects of organizational transformation:

• Explainer videos – Outline the rationale behind changes, helping employees understand the “why” before the “how”
• Supportive messaging – Encourage adoption and reduce resistance among the wider team
• FAQ videos – Address common concerns directly to reduce uncertainty
• Process walkthroughs – Show new procedures in action, providing visual instruction

The key is creating a sequence of videos that guide employees through the entire change journey rather than relying on a single announcement.

How do you measure the success of internal video updates?

Measuring the success of internal videos requires looking beyond simple view counts to assess actual engagement and comprehension. Effective measurement combines various feedback mechanisms.

Measurement Type	Aspects to Consider
Engagement Assessment	Overall viewing patterns Interest in different content sections Follow-through on calls-to-action
Feedback Collection	Comments, surveys, or discussions Questions about clarity and usefulness
Understanding Verification	Simple follow-up questions to confirm comprehension
Practical Impact	Observe changes in participation or adoption
Format Comparison	Assess which video types resonate most with your audience

With these corporate video production services, companies can create consistent, high-quality internal communications that keep teams informed and engaged. The benefits of video co-creation—where employees record content and professionals handle editing—include authentic messaging, efficient production, and significantly lower costs compared to traditional video production.

If you’re interested in learning more, contact our team today