Why Video Has Become Essential for Modern Organizations

Video has become essential for modern organizations. Yet as demand grows, many teams find themselves struggling to produce enough quality content to meet their needs. How can you effectively scale your video production without sacrificing quality or breaking the budget? The answer lies in a smarter approach to video creation—one that leverages the talents within your organization while removing the most time-consuming technical barriers.

Why Most Organizations Struggle to Scale Video Production

If you’ve tried to increase your organization’s video output, you’ve likely encountered several roadblocks. Most companies face four major challenges when scaling video:

Challenge	Description
Resource limitations	Professional video production is expensive. Hiring external crews for every video quickly becomes unsustainable as your video needs grow.
Quality inconsistency	When multiple departments create videos independently, maintaining consistent brand identity and production values becomes nearly impossible.
Lengthy timelines	Traditional video production involves multiple stakeholders, scheduling challenges, and complex approval processes, often extending projects for weeks or months.
Coordination difficulties	Managing video requests across departments creates bottlenecks, especially when relying on a small internal team or external agencies.

These challenges often lead to frustration, with video becoming viewed as too difficult or expensive to scale effectively.

What is the Co-Creation Model for Video Scaling?

Co-creation offers a refreshing alternative to traditional video production. The concept is elegantly simple: your team members handle the filming, while we handle the professional editing. This approach combines the authenticity and subject expertise of your employees with the technical skills of professional editors.

Benefits of Video Co-Creation

1. Cost Efficiency: Eliminate expensive filming crews while maintaining professional quality
2. Authenticity: Leverage the knowledge of your colleagues who know your business best
3. Speed: Produce videos more quickly without scheduling external filming teams
4. Scalability: Create videos more frequently across multiple departments

How Can You Implement Video Co-Creation Effectively?

Establishing a successful co-creation workflow requires some thoughtful planning:

1. 1 Train your team – Provide basic filming training to ensure quality footage. This doesn’t mean turning everyone into cinematographers—just teaching essential techniques for capturing clear audio and video.
2. 2 Create a content calendar – Plan your video production strategically by developing formats for video series and establishing a medium-term content calendar.
3. 3 Establish clear guidelines – Create simple documentation about video formats, branding requirements, and ideal video length for different purposes.
4. 4 Set up a streamlined approval process – Determine who needs to review videos before publication and create a clear workflow for feedback.
5. 5 Partner with editing professionals – Work with editors who understand your brand and can quickly transform raw footage into polished videos.

Starting with a pilot group helps refine the process before rolling out co-creation more widely. This allows you to identify potential challenges and develop solutions before scaling up.

The Right Tools and Technology for Scalable Video Creation

The right equipment and platforms make video co-creation significantly easier. You don’t need expensive gear—in fact, the smartphones most employees already have can capture excellent footage when used correctly.

Equipment Type	Recommendation	Purpose
Recording Device	Smartphone with external microphone	High-quality video with clear audio
Smartphone Accessories	Basic stabilizer, clip-on microphone	Steady footage and improved sound
Collaboration Platform	Video management system (like Cobie)	File sharing, feedback, and collaboration

The key is making the technology accessible and user-friendly. When filming and uploading footage becomes as simple as sending an email, more people will participate in the process.

Measuring Success: Video Scaling Metrics That Matter

To ensure your video scaling efforts are working, track these key metrics:

Review these metrics regularly and refine your approach based on what’s working best.

Transform Your Organization’s Video Creation Strategy

By implementing video co-creation, you can dramatically increase your organization’s video output while maintaining quality and authenticity. The approach democratizes video production, allowing more voices to be heard and more stories to be told throughout your organization. Most importantly, it transforms video from a scarce, expensive resource into an abundant, accessible communication tool that everyone can use.

If you’re interested in learning more, contact our team today