Today’s organizations rely on diverse corporate video content to meet internal and external communication needs. From training new hires to documenting crucial projects, companies benefit from several essential corporate video formats that drive engagement and information sharing. The co-creation model—where employees capture footage and professional editors transform it into polished content—has revolutionized corporate video production, making professional-quality videos accessible and cost-effective for organizations of all sizes.

What types of corporate videos do companies need?

Modern organizations require various video formats to fulfill their communication objectives. Training videos help new and existing employees learn procedures and policies without requiring constant in-person sessions. Internal communications videos keep teams connected across departments and locations, especially valuable for hybrid workforces.

Project documentation videos preserve important developments and milestones, creating visual archives that text-based reports cannot match. Company culture videos showcase values and strengthen organizational identity, while department updates provide specialized information to relevant teams.

Event recordings capture important presentations, celebrations, and company gatherings, allowing those who couldn’t attend to experience key moments. Each of these formats serves specific needs within the organization’s communication strategy.

How can employees contribute to corporate video creation?

The co-creation model has transformed corporate video production by empowering employees to become active content creators. Staff members can capture authentic moments throughout their workday using readily available devices. This approach involves employees recording raw footage of meetings, procedures, events, or interviews that will later be professionally edited.

Employees bring an invaluable insider perspective to video content that external production teams cannot replicate. They understand company terminology, culture, and context, making the content more relatable to colleagues. By participating in the filming process, team members also develop a sense of ownership in company communications.

At Eddie, we’ve seen how this collaborative approach results in more genuine, engaging videos that connect with internal audiences far better than traditionally produced content.

What equipment do employees need to record corporate videos?

Creating quality video content doesn’t require expensive professional gear. Smartphones with good cameras are now sufficient for capturing clear, usable footage. The most important technical consideration is actually sound quality, which can be improved with simple clip-on microphones that connect directly to phones.

Basic lighting improvements can be achieved with affordable LED panels or even strategic positioning near natural light sources. User-friendly recording apps help employees frame shots properly and manage recording settings without technical knowledge.

At Eddie, we recommend a simple gadget pack that transforms smartphones into versatile recording tools. The focus should be on equipment that’s accessible and straightforward rather than complex setups that create barriers to participation.

How does professional editing transform employee-recorded videos?

While employee-recorded footage captures authentic moments, professional editing elevates this raw material into cohesive, engaging content. Editors at Eddie take footage filmed by employees and apply technical expertise to enhance quality and storytelling impact.

The editing process includes selecting the best clips, creating logical sequence, adding transitions, incorporating graphics, optimizing sound quality, and ensuring consistent branding. Color correction enhances visual appeal, while music and sound effects create appropriate mood and pacing.

Professional editors also ensure videos maintain consistent corporate identity by incorporating brand elements like logos, colors, and title styles. The transformation from raw footage to finished product typically produces results that appear far more professional than the original material suggests.

What are the benefits of co-created corporate videos?

Organizations that adopt the co-creation approach experience numerous advantages. Authentic representation tops the list, as employee-filmed content naturally captures the genuine culture and voice of the organization.

Cost-effectiveness is another significant benefit, with substantial savings compared to traditional video production that requires full crews on location. Internal engagement improves as employees see themselves and colleagues featured in company communications.

The co-creation model also brings diverse perspectives into company narratives by enabling participation from various departments and levels. Production timelines accelerate dramatically when employees can capture footage as events occur rather than scheduling dedicated filming days.

Corporate video co-creation: Best practices and future trends

Successful implementation of video co-creation requires thoughtful planning and structure. Establishing clear guidelines for employee contributors helps maintain quality standards while reducing editing challenges later.

Technical considerations should be addressed through basic training that covers framing, lighting, and audio capture. Creating templates for common video types helps employees understand expectations and produce more consistent raw footage.

Looking forward, we’re seeing emerging trends in corporate video co-creation that include AI-assisted editing tools, more sophisticated smartphone recording capabilities, and integration of user-generated content into broader communication strategies.

At Eddie, we believe co-creation represents the future of corporate video production—combining the authenticity of employee perspective with the polish of professional editing to create content that truly resonates within organizations.

If you’re interested in learning more, contact our team today

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