Category: Uncategorized

  • How is co-creation different from traditional video production?

    How is co-creation different from traditional video production?

    In the evolving landscape of corporate video production, two distinct approaches stand out: the collaborative model where employees capture footage while professional editors transform it into polished content, versus the conventional method of hiring external crews to handle the entire production process. This modern collaborative approach empowers organizations to create authentic, cost-effective video content by…

  • How do I co-create a video with a production team?

    How do I co-create a video with a production team?

    Working with a professional production team on video creation combines your team’s expertise and authentic footage with professional editing skills for optimal results. In this collaborative approach, your employees record content while experienced editors transform raw material into polished videos. This partnership eliminates the need for expensive camera crews, enables faster turnaround times, and preserves…

  • Is co-creation a scalable way to make videos?

    Is co-creation a scalable way to make videos?

    Corporate video co-creation, where employees capture raw footage and professional editors transform it into polished content, offers a highly scalable solution for companies needing consistent video output. This distributed filming approach combined with centralized editing creates an efficient system that can handle everything from internal communications to marketing content. By leveraging existing staff across multiple…

  • Can anyone co-create a professional video?

    Can anyone co-create a professional video?

    Modern video collaboration tools, simplified equipment, and specialized production partners have revolutionized professional video creation. Today, virtually any employee in a corporate environment can participate in creating high-quality video content, regardless of technical expertise. With the co-creation model pioneered by companies like Eddie, organizations can leverage their employees’ unique perspectives while relying on professional editors…

  • What makes a co-created video feel authentic?

    What makes a co-created video feel authentic?

    Creating authentic co-created videos requires a delicate balance of genuine employee participation, natural unscripted moments, and relatable content that resonates with viewers. The key lies in maintaining a consistent brand voice while allowing individual personalities to shine through. When employees capture footage themselves and professional editors enhance that raw material without over-polishing, the result strikes…

  • What are the benefits of co-creating videos internally?

    What are the benefits of co-creating videos internally?

    Collaborative video production within organizations offers numerous advantages when employees capture footage and professional editors handle post-production. This approach combines authentic storytelling from team members with expert editing, resulting in polished, professional content. The internal co-creation model delivers cost efficiency, faster turnaround times, more authentic messaging, enhanced staff engagement, and valuable skill development across the…

  • Why should businesses try video co-creation?

    Why should businesses try video co-creation?

    Video co-creation offers businesses a strategic approach to content production where employees capture footage while professional editors handle post-production. This collaborative model delivers authentic, cost-effective videos while fostering employee engagement and scaling content creation capabilities. For organizations seeking to expand their video strategy without the expense of traditional production methods, co-creation provides an efficient solution…

  • How much time does video co-creation save?

    How much time does video co-creation save?

    Corporate video production typically requires 2-3 times more time for editing than filming. When organizations implement a video co-creation model, where employees handle recording and professional editors finalize production, the overall timeline shrinks dramatically. Companies partnering with professional editors like us at Eddie report 40-60% reduction in total production time, allowing teams to create high-quality…

  • What equipment do I need for video co-creation?

    What equipment do I need for video co-creation?

    What is video co-creation in a corporate environment? Video co-creation represents a collaborative approach where employees capture raw footage while professional editors finalize production. This partnership leverages the authentic knowledge and presence of team members with the technical expertise of video professionals like our team at Eddie. The model has revolutionized corporate video production by…

  • What types of corporate videos do companies need?

    What types of corporate videos do companies need?

    Today’s organizations rely on diverse corporate video content to meet internal and external communication needs. From training new hires to documenting crucial projects, companies benefit from several essential corporate video formats that drive engagement and information sharing. The co-creation model—where employees capture footage and professional editors transform it into polished content—has revolutionized corporate video production,…